Christchurch PR Consultants, Public Relations Christchurch

Green Eggs has been engaged to do the following:

Support New Zealand Red Cross with the 2011 Earthquake Appeal
Assist the NZ Fire Service in the aftermath of the 22 February Quake
Support EQC Communication for a month
Organise a new regional energy agency launch and write their website
Undertake a government-wide brand analysis for the State Services Commission in 2010
Develop a communication plan and organise a national media launch for the newly formed NZ Agricultural Greenhouse Gas Centre
Develop a brochure on global warming targeted at the public for the NZ Agricultural Greenhouse Gas Centre
Carry out media relations and project support for New Zealand’s largest CRI; AgResearch
Write several newsletters and brochures for AgResearch
Assist Fisher & Paykel to distribute $50,000 and donated whiteware, and establish washing machine banks post the 4 September earthquake
Design and co-ordinate a national awareness campaign for Alcoholics Anonymous for $20,000 (securing TV, bus, radio and print advertising)
Provide communication and media advice and support for the Sustainable Initiatives Fund (SIFT) who fund and assist businesses in Canterbury to reduce waste going into the waste stream

CAFE

On 23 August 2011 Sam organised the launch for the Christchurch Agency for Energy (www.cafe.gen.NZ) . This included writing the website and setting up the media launch

http://www.youtube.com/user/CTVinNZ#p/c/2EC64043F0BC0481/1/6ggkCQ-xckk

http://www.3news.co.nz/ChCh-using-less-power-since-quake/tabid/309/articleID/223163/Default.aspx

http://tvnz.co.nz/national-news/chch-energy-consumption-down-1-56-video-4363192

http://www.stuff.co.nz/the-press/news/christchurch-earthquake-2011/5492672/Petrol-and-power-use-fell-post-quake

NZAGRC

Sam organised media coverage of the launch of the NZ Agricultural Greenhouse Gas Centre in 2009 which including getting CNN to cover the ceremony.

http://edition.cnn.com/video/#/video/world/2010/04/04/rivers.nz.belches.cnn?iref=allsearch

Three trends Green Eggs suggest businesses should be aware of:

1) Digital PR is increasingly the key focus for building businesses and other organisations customer and stakeholder bases, and any site which isn't working hard is a significant barrier to survival and growth.

2) Internal Communication is more important than ever before with the growth of social media and interconnectedness of people – as organisations can no longer control their staff’s visibility. Now more than ever you need to get staff informed and onside.

3) Climate change is changing accountabilities of organisations to all stakeholders, the way business decisions are made, and seems likely to affect how we live and where we live. Whatever people think of the issue it is already influencing how we look at issues and our priorities.